What is JuJam?
A UNIQUE OPPORTUNITY TO CONDUCT MARKET RESEARCH WITH A NOTORIOUSLY HARD-TO-REACH, HARD-TO-READ CONSUMER GROUP: KIDS.
JuJam is an online panel of kids (and their parents/caregivers), owned and operated by Futurescape, that we call upon to help our clients understand the views and perceptions of young (i.e. junior) consumers.
Only children 7-12 years and their parents or caregivers can be members of JuJam and participate in activities. Our JuJam activities range from short online surveys, to online forum discussions, product evaluations and face-to-face group discussions.
All JuJam activities are facilitated by a trained Futurescape researcher and strictly follow the MRSNZ guidelines for child research. A background check on all members is conducted to confirm their age, gender and parental permission.
Please note, JuJam is not a tool for direct marketing to kids.
Client benefits
- Junior consumers at your fingertips
- Bespoke research programmes designed to meet your needs and budget levels
- An in-depth understanding of a hard-to-reach audience
- Flexible, targeted dialogues with your junior consumers and their parents
- Highly experienced kids research team
- Actionable and insightful outcomes
JuJam Tools
JUJAM PROVIDES A MENU OF DIFFERENT TOOLS AND APPROACHES; ALL DESIGNED TO BRING THE OPINIONS OF JUNIOR CONSUMERS TO LIFE.
We use these tools to address every step of the creative development cycle.
For your next kids’ project give the Futurescape JuJam team a call to talk through the best approach to meet your research needs