WE ARE COMMITTED TO ENSURING THAT WE PROVIDE A SAFE AND REWARDING CHANNEL FOR CAPTURING KIDS’ VIEWS ON DIFFERENT PRODUCTS, BRANDS AND SERVICES.
We believe children can make a meaningful contribution to clients’ knowledge and understanding of the relevant categories.
However, parents are important too – and this is why they will be the first point of contact on every project.
JuJam operates to a professional code of practice for market research: The Market Research Society (MRS) Code of Conduct, where consent of a parent or guardian is required before an interview is conducted.
Under this code, no study can ask a child to participate in research for a product that is illegal or inappropriate for their age group.
And finally, we ensure that the language and instructions accompanying each activity are suitable for the age of the child participant.